Saturday, October 31, 2009

Why Hillary did what she did?

A concept from OB that has often made me think ( I agree, that I'm found wanting in this area on occasion ) is that of 'Emotional Load'. Emotion load is an interesting manifestation of growing consumerism,customer focus and hype. Emotion load comes into play, when you can get that smile on to your face at the flick of a switch and make it disappear at short notice. When the smile does not reach your eyes and you smile because it is good to be seen smiling. Folk who made this an art, were of course the Americans ! The air hostess, in airlines to the store lady at Walmart are all trained and trained again to be super cool and flash a 1000 $ smile, when they bump into you. Makes everybody feel good to see that smile. But then think again, does it really make everybody feel good ? You are in a really miserable mood and you have to put on an act for people who you do not know, or maybe even care about. You have had a blazing row with your spouse and have to be nice to customers, who are queuing up with complaints. How does it work ? The first to rebel were the Europeans. The French Will have nothing of it and so when you saunter in to the little shop selling perfume not far from the Eiffel Tower, you may receive a cold welcome from a not too friendly sales person. If you feel aggrieved then it is you problem. While being uber cool and poised does have its, plus, the down side is that, people suffering from emotional load, place themselves under severe stress and even tually breakdown and many suffer prolonged bouts of depression. When Walmart imported their famous 'Walmart Jingle' to Germany, many German's found it ridiculous and apparently hid in the wash room, rather than take part in this bonding ritual which is an integral part of Walmart America. The point is where is this little piece leading? Yesterday, one my favourite ladies, gave it to our neighbors the Pakistanis. On a four day visit to Pakistan, Hillary Clinton, Secerary of State, USA ( I wish we could have ladies like that governing us ) found herself hemmed in by hostile journalists at a power lunch gave it to them right where it mattered. The lady shed her load and told the Pakistanis where to get off. In effect she said that the Pakistani leadership was dishonest and that Pakistanis should cease, to expect to be pampered any more. The message was loud and clear, and left both the Americans and Pakistanis squirming. Attaboy Hillary!!!!!! Emotional load is on the rise, in our over the hill business ventures and many a time you can see the hollowness. The most consistent act that I saw was in the shopping malls in Taiwan. The pretty girls,with even prettier clothes would make you feel special. The effect of all this is that, these days when I see a genuine smile that reaches the eyes, it warms my heart and leaves me floored. That is why I'm glad I teach youngsters, because you can see genuine joy in the young on occasion's when they flash that big uninhibited smile and forget to be politically correct.

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